Marketing Manager (B2B) - Remote

Overview

The Marketing Manager (B2B) will take on a strategic, hands-on marketing role, shaping the marketing function, driving growth, and making a measurable impact for a leading supplier of metal-bending machinery and automated equipment.

In Short

• Develop and implement comprehensive B2B marketing strategies focused on lead generation, branding, and pipeline growth
• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn) with a focus on ROI
• Lead SEO, content/copywriting, and account-based marketing initiatives
• Partner with the sales team on lead attribution, CRM workflows, and revenue tracking
• Evaluate and manage external marketing agency partners
• Use tools like Figma for design needs
• Plan and execute participation in 2–3 trade shows annually

Requirements

• 5+ years of B2B marketing experience (industrial/technical sectors preferred)
• Proven ability to set strategy and execute hands-on marketing projects
• Expertise in paid ads, SEO, and strong copywriting
• Leadership skills with the ability to collaborate effectively with senior management
• Familiarity with Figma and digital design workflows
• Excellent communication skills and ability to thrive in a high-performance environment
• Experience with trade show or event management is a plus

Benefits

• Opportunity to shape the marketing function
• Collaborate closely with leadership and sales
• Make a measurable impact in a growing company