Marketing Manager - B2B - Remote

Overview

The Marketing Manager (B2B) will play a strategic role in shaping the marketing function, driving growth, and making a measurable impact in a fast-paced B2B environment.

In Short

• Develop and implement B2B marketing strategies focused on lead generation and branding.
• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn).
• Lead SEO, content/copywriting, and account-based marketing initiatives.
• Collaborate with the sales team on lead attribution and revenue tracking.
• Evaluate and manage external marketing agency partners.
• Use tools like Figma for design needs.
• Plan and execute participation in trade shows.

Requirements

• 5+ years of B2B marketing experience (industrial/technical sectors preferred).
• Proven ability to set strategy and execute marketing projects.
• Expertise in paid ads, SEO, and strong copywriting.
• Leadership skills and ability to collaborate with senior management.
• Experience with or within a marketing agency is a plus.
• Familiarity with Figma and digital design workflows.
• Excellent communication skills.
• Experience with trade show or event management is a plus.
• True B2B background required.

Benefits

• Opportunity to shape the marketing function.
• Work in a fast-paced, high-accountability environment.
• Collaborate closely with leadership and sales teams.
• Potential to build and lead an internal team.
• Engage in strategic marketing initiatives.