Senior Manager, Media Insights & Strategy - Remote

Overview

The Senior Manager, Media Insights & Strategy will lead the analysis and reporting of media performance across multiple channels, providing actionable insights to support marketing growth strategies.

In Short

• Lead media performance analysis across digital, TV, social, and influencer channels.
• Provide actionable insights for data-informed decision-making.
• Own media strategy planning and budget allocation.
• Collaborate with external agency partners and internal marketing teams.
• Optimize media strategies to maximize brand growth and ROI.
• Conduct A/B testing and creative performance analysis.
• Utilize advanced tools for media analytics and reporting.
• Develop comprehensive reports and dashboards for stakeholders.
• Stay updated on market trends and audience behavior.
• Encourage a data-driven culture within the marketing team.

Requirements

• 6+ years of media analytics or marketing analytics experience, preferably in CPG.
• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• Strong analytical skills with the ability to translate data into insights.
• Advanced Excel and data visualization skills (e.g., Power BI).
• Passion for creative optimization in media strategy.
• Excellent communication and presentation skills.
• Ability to multitask and manage time effectively.
• Self-starter with strong attention to detail.
• Experience with marketing budget forecasting and planning.
• Familiarity with media measurement tools and methodologies.

Benefits

• Competitive salary with annual bonus opportunities.
• Medical, dental, and vision insurance.
• 401K with 6% match.
• Unlimited PTO and 11+ paid holidays.
• Paid maternity and paternity leave.
• Company-wide continual education budget.
• Flexible remote work schedule.
• Opportunities for career advancement.
• Team-building activities and company events.
• Access to a variety of snacks.