Senior Marketing Manager - Remote

Overview

Cayaba Care is seeking a highly motivated and hands-on Senior Manager, Marketing to drive member acquisition and engagement, focusing on improving maternal health outcomes for underserved communities.

In Short

• Drive member acquisition and engagement through integrated marketing campaigns.
• Support payer sales efforts with compelling content.
• Manage automated, multichannel marketing workflows.
• Utilize data analytics for performance improvement.
• Develop marketing playbooks for community outreach.
• Lead B2B marketing initiatives and demand generation.
• Coach and mentor team members to enhance team performance.
• Collaborate with Product, Data, and Care teams to optimize member experience.
• Implement best practices for marketing processes.
• Work in a fast-moving, mission-driven environment.

Requirements

• 6-8 years of experience in D2C, B2B2C, or B2B marketing.
• 1-3 years of people management experience preferred.
• Bachelor’s degree in business, marketing, or related field.
• Experience in integrated marketing campaigns across various channels.
• Familiarity with CRM and marketing automation tools.
• Strong data analytics skills for decision-making.
• Exceptional written communication skills.
• Experience working with diverse teams and populations.
• Ability to navigate uncertainty and problem-solve in real time.
• Commitment to improving maternal health outcomes.

Benefits

• Base Salary: $130,000–$140,000 per year.
• Performance-based annual bonus opportunities.
• Equity grants may be available, subject to approval.