Paid Search and Social Specialist - Remote

Overview

Castle Automotive Group is seeking a Paid Search & Social Specialist to own both channels end-to-end, focusing on strategy, execution, optimization, reporting, and continuous improvement.

In Short

• Ownership of paid search and social channels
• Strategy and execution for Google Ads and Bing Ads
• Keyword management and bid logic
• Implementation of GA4 and GTM tracking
• Meta Ads strategy and execution
• Creative testing and audience architecture
• Performance reporting linking paid activity to business outcomes
• Collaboration with leadership on promotions and strategy
• 3+ years of experience in paid search and social
• Competitive salary based on experience

Requirements

• 3+ years of hands-on paid search and social experience
• Experience in high-ticket categories preferred
• Google Ads certification or equivalent fluency
• Depth in Meta Ads Manager
• GA4 and GTM literacy
• Fluency in post-iOS 14 attribution
• Strong analytical skills
• Ability to work independently

Benefits

• Competitive base salary: $70,000–$90,000
• Remote-friendly work environment