Paid Search Specialist - Remote

Overview

Our client is a dynamic and innovative digital marketing agency, specializing in delivering high-quality paid search and paid media marketing services to a diverse range of clients. They are looking to grow their team with a skilled Paid Search Specialist who will focus on driving impactful campaigns across Google Ads, Meta platforms, and other paid media channels. This is an exciting opportunity to join a forward-thinking agency and make a significant contribution to their clients' digital growth.

In Short

• Manage and optimize Google Ads campaigns, focusing on Google Search, Display Network, and YouTube.
• Manage and optimize paid campaigns on Meta platforms (Facebook and Instagram).
• Implement and track conversions using Google Tag Manager.
• Analyze and interpret data from Google Analytics to optimize campaign performance.
• Work with clients to develop tailored strategies aligned with their business objectives.
• Create, monitor, and refine paid media strategies to maximize ROI.
• Collaborate with strategists and project managers to ensure smooth campaign execution.
• Use A/B testing and data analysis to continuously improve ad creatives, targeting, and landing page performance.
• Stay up-to-date with trends and best practices in paid search and paid social advertising.

Requirements

• Proven experience managing Google Ads campaigns (Google Search, Display Network, YouTube).
• Proven experience managing Meta (Facebook/Instagram) advertising campaigns, specifically conversion ads, lead ads, remarketing, engagement, etc.
• Strong experience with Google Analytics and ability to analyze data for decision-making.
• Expertise in Google Tag Manager for conversion tracking and optimization.
• Familiarity with paid media best practices and strategies across both search and social channels.
• Excellent analytical skills with a data-driven approach to campaign optimization.
• Ability to manage multiple campaigns and competing priorities effectively.

Benefits

• Work fully remote from home.
• Flexible working hours.
• Opportunity to work with a diverse range of clients.
• Be part of a forward-thinking agency.
• Contribute to significant digital growth for clients.