Director of Member Marketing Operations & Automation - Remote

Overview

The Director of Member Marketing Operations & Automation will lead the global member marketing operations strategy and execution, focusing on personalized member engagement and measurable revenue growth.

In Short

• Lead end-to-end B2C global member marketing operations strategy.
• Drive personalized member engagement and operational excellence.
• Own systems, processes, and data infrastructure for marketing campaigns.
• Audit and optimize strategies for personalization and automation.
• Enhance MarTech ecosystem with marketing automation platforms.
• Integrate emerging AI tools to improve efficiency.
• Collaborate with Engineering, Data, and Business Systems teams.
• Manage a team consisting of a Marketing Operations Manager and QA Specialists.
• Ensure seamless integration across CRM and analytics.
• Report directly to the Vice President of Growth & Engagement.

Requirements

• 10+ years of experience in marketing operations and automation.
• 5+ years in a lead role in B2C health benefits or wellness.
• Experience with marketing automation platforms and CRM systems.
• Proficiency in HTML and CSS for dynamic messages.
• Experience in multi-language, multi-channel campaign execution.
• Strong grasp of HIPAA, GDPR, CCPA, and data handling best practices.
• Exceptional attention to detail and data governance standards.
• Analytical thinker with experience in BI tools like Tableau.
• Ability to communicate and influence decisions effectively.
• Self-directed and creative thinker with innovative ideas.

Benefits

• Holistic Total Rewards package supporting health and wellness.
• Retirement savings plans and short- and long-term incentives.
• Parental leave and family-forming assistance.
• Competitive compensation package.