Director of Content & Demand Marketing - Remote

Overview

Carrot Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide.

In Short

• Lead a team of specialists across SEO, demand generation, content marketing, and social media.
• Develop and execute a comprehensive digital marketing strategy.
• Manage the content marketing strategy and create high-quality content.
• Collaborate cross-functionally with other marketing leaders and teams.
• Oversee inbound and outbound demand generation programs.
• Optimize digital campaigns using data-driven insights.
• Mentor team members and support their initiatives.
• Manage budgets and allocate resources effectively.
• Review performance data for informed optimizations.
• Lead the development of engaging digital experiences.

Requirements

• 10+ years of experience in digital marketing.
• Exceptional written and verbal communication skills.
• Experience leading and developing high-performing teams.
• Deep understanding of multi-channel digital strategies.
• Strong analytical skills for reporting and optimization.
• Expertise in marketing automation and performance marketing tools.
• Strong organizational and project management skills.
• Ability to thrive in a fast-paced environment.

Benefits

• Holistic Total Rewards package including health and wellness benefits.
• Retirement savings plans and short- and long-term incentives.
• Parental leave and family-forming assistance.
• Competitive compensation package.