Brand Marketing Specialist - Remote

Overview

The Brand Marketing Specialist will work directly with the Director of Brand Marketing to support the development and implementation of our brand marketing strategy in the US and Canada.

In Short

• Assist in the development and execution of brand campaigns in the US and Canada.
• Manage timelines, provide creative feedback, and facilitate communication across teams.
• Partner with the marketing analytics team to analyze campaign performance.
• Assist in media planning and optimization of campaign assets.
• Maintain communication with key business partners.
• Manage the CarGurus asset library.
• Identify and collaborate with influencers and digital partners.
• Monitor industry trends for growth opportunities.
• Analyze brand tracker survey results.
• Manage Canada brand marketing budget and vendor procurement.

Requirements

• 2-4 years experience in marketing, preferably in consumer brand marketing.
• Understanding of brand strategy and its impact on business outcomes.
• Data-driven approach to decision-making.
• Strong leadership and communication skills.
• High level of organization and accountability.
• Excellent persuasive communication skills.
• Demonstrated analytical skills.
• Working knowledge of data analysis and reporting tools.

Benefits

• Best-in-class benefits and compensation.
• Equity for all employees.
• Career development programs.
• Flexible hybrid model.
• Robust time off policies.
• Daily free lunch.
• New car discount.
• Meditation and fitness apps.
• Commuting cost coverage.