Senior Consumer Lifecycle Marketing Manager - Remote

Overview

Care Access is a unique, multi-specialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and life-saving therapies.

In Short

• Lead the strategy, development, and execution of lifecycle marketing programs.
• Create segmented, automated campaigns across the customer journey using Customer.io.
• Deliver compelling, mission-aligned messaging across email, SMS, and in-app channels.
• Manage a monthly email newsletter that informs and connects members.
• Use tools like Segment and Google Analytics to guide segmentation and monitor engagement.
• Define KPIs and lead ongoing A/B testing and performance optimization.
• Work cross-functionally with content development, clinical operations, and data teams.
• Maintain brand voice and health literacy standards in all messaging.
• Stay informed on email deliverability best practices and marketing regulations.

Requirements

• 5–7 years of experience in lifecycle, CRM, or email marketing.
• Hands-on experience with Customer.io, HubSpot, Salesforce.
• Strong command of audience segmentation and journey mapping.
• Excellent copywriting and content strategy skills.
• Skilled in campaign analytics and data-informed decision making.
• Working knowledge of email deliverability and list hygiene.
• Experience managing cross-functional collaborators.
• Ability to juggle multiple priorities in a fast-moving environment.
• Familiarity with regulated communications and ethical marketing standards.

Benefits

• Remote work environment with flexibility.
• Opportunity to make a significant impact in healthcare.
• Collaborative team culture focused on innovation.
• Access to professional development resources.
• Comprehensive benefits package.