Growth Manager - Apps - Remote

Posted 27 weeks ago

Marketing

Full Time

USA

Overview

We are seeking someone intelligent, energetic, and driven to create real impact on millions of lives as our Growth Manager. This role is in charge of driving product marketing and growth marketing strategy and initiatives in our Apps division, which includes two direct-to-consumer apps in the health and wellness space.

In Short

You will be directly responsible for our app download growth and a key contributor to net subscriber growth
Develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans
Be the chief storyteller of our brand and products through effective product positioning and messaging
Build analytics and data-backed measurable KPIs for experiments and growth marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams
Lead product launches and feature releases across multiple channels that drive growth in user acquisition, engagement and retention
Plan and manage paid user acquisition campaigns across app stores (Apple Search Ads, Google Play Ads), Facebook, Google Ads, and other paid media channels to drive targeted app installs, maximize ROI, and optimize cost-per-install.
Identify insights from the competitive landscape, user research, our app reviews and ratings, and market trends to develop recommendations to influence the product roadmap
Coach fellow marketers on growth marketing tactics.

Requirements

Experience in product marketing and growth marketing
Strong analytical skills and experience with data-driven decision making
Proven track record in user acquisition and retention strategies
Excellent communication and storytelling abilities
Familiarity with app store marketing and paid media channels
Ability to work collaboratively in a cross-functional team
Experience in coaching and mentoring other marketers

Benefits

The benefits of a work-from-home lifestyle
The reach and impact of an established brand
The energy and dynamism of a startup
The stability of a profitable company
A creative, entrepreneurial, friendly, and supportive culture
The ability to make a real, positive impact on millions of lives

Carb Manager

Carb Manager, a product of Wombat Apps, is a leading health and wellness company known for its top-rated Carb Manager app, which supports individuals on low-carb diets. The company is dedicated to creating impactful consumer-facing applications that enhance holistic health. With a dynamic startup culture backed by the stability of a profitable business, Carb Manager offers a work-from-home lifestyle, a supportive environment, and the opportunity to make a positive difference in millions of lives. The team is passionate about innovation and growth, focusing on effective marketing strategies to drive user engagement and app downloads.

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