The Senior Media Buyer will develop, deploy, and optimize paid media campaigns across multiple digital platforms to ensure high conversion rates and maximized profitability.
In Short
Develop and optimize digital media campaigns.
Manage budgets and bid parameters for efficiency.
Monitor campaign performance daily.
Test new ideas based on insights from campaigns.
Optimize media buys using KPIs.
Meet campaign KPIs and objectives.
Achieve unit goals at or below target costs.
Identify opportunities for efficiencies and improvements.
Requirements
5+ years in digital performance marketing, focusing on media buying.
3+ years of experience in paid advertising.
Strong experience with Facebook and Google.
Experience in lead generation.
Proven track record with high campaign volume and large budgets.
Understanding of marketing funnels and performance metrics.
Analytical skills to translate data into strategies.
Proppel is looking for a Senior Media Buyer to manage and optimize paid social campaigns for a performance marketing agency focused on B2B lead generation.