Media Buyer (Meta & Google) - Remote

Overview

As a Media Buyer, you will play a key role in driving high-quality, cost-effective donation leads for our nonprofit clients. You will be responsible for planning, executing, and optimizing paid media campaigns across Meta (Facebook, Instagram) and Google platforms. Your expertise in paid social and search advertising will directly contribute to our clients' success and mission impact.

In Short

• Develop, execute, and manage media buying strategies across Meta and Google Ads.
• Oversee and allocate media budgets efficiently across campaigns.
• Create and manage custom audience segments and retargeting campaigns.
• Collaborate with the creative team to design compelling ad creatives.
• Continuously optimize campaigns by analyzing key metrics.
• Provide regular performance reports highlighting key insights.
• Work closely with account management and strategy teams.
• Stay current with the latest trends in Meta and Google Ads.

Requirements

• Proven experience in media buying, particularly on Meta and Google platforms.
• Strong analytical skills and experience with campaign optimization.
• Ability to manage budgets and allocate resources effectively.
• Experience in audience targeting and segmentation.
• Excellent communication and collaboration skills.
• Familiarity with A/B testing and performance metrics.
• Up-to-date knowledge of digital marketing trends.

Benefits

• Opportunity to work with nonprofit clients and make a positive impact.
• Collaborative and dynamic work environment.
• Access to ongoing training and professional development.
• Flexible working hours.