Senior Digital Personalization Specialist - Remote

Overview

The Digital Personalization, Sr. Specialist is responsible for owning the merchandising and testing for all eCommerce websites by coordinating, executing, and analyzing test and personalization efforts that ultimately drive increased conversions and sales, as well as improve the customers’ overall web experience in order to drive measurable revenue growth.

In Short

• Manage and implement testing and personalization efforts from ideation to deployment.
• Act as the Subject Matter Expert (SME) for personalization technical implementation.
• Create & execute personalizations and A/B tests using Adobe Target.
• Track and analyze ongoing personalizations for optimum performance.
• Collaborate with product owners and web development teams.
• Build creative assets for testing in Adobe Experience Manager.
• Manage all testing and personalization documentation.
• Analyze and report on performance using Adobe Analytics and Excel.
• Provide strategic recommendations based on test results.
• Create targetable segments using Adobe Experience Platform.

Requirements

• Strong analytical skills with experience using analytical tools.
• 2+ years’ experience with Adobe Analytics or similar platforms.
• 2+ years’ experience with Adobe Target or similar testing platforms.
• Effective communication skills, including with senior executives.
• Working knowledge of HTML and JavaScript.
• Ability to work with minimal supervision and cross-divisionally.
• Ability to meet deadlines and adapt to evolving business needs.
• Understanding of digital retail operations.
• 2+ years in a related field such as analytics or eCommerce.
• Bachelor's degree required.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Professional development opportunities.
• Collaborative team culture.
• Flexible work arrangements.
• Access to industry-leading tools and technologies.