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Senior CRM Manager - Remote

Posted 2 weeks ago
Marketing
Full Time
Worldwide

Overview

Join our team as Senior CRM Manager! At Twin Harbour Interactive we are building a gaming legacy in the grand strategy genre. As the home of the Supremacy franchise, including beloved brands such as Supremacy: World War 3, Twin Harbour Interactive combines creative ambition with sharp commercial execution. Our mission: to grow sustainably by creating player value that scales - in experience and in revenue. And CRM is a cornerstone of our growth strategy.

In Short

  • Own CRM revenue impact across email, push, SMS, newsletters, and in-game messages - from roadmap to execution.
  • Drive retention, reactivation, and monetization through CRM-led campaigns in our portfolio of strategy games.
  • Scale DTC performance through CRM touchpoints integrated into our proprietary platforms.
  • Design, implement, and optimize a state-of-the-market CRM tooling stack that supports 360° orchestration.
  • Test and ship campaigns across segments, lifecycles, and product touchpoints - benchmarked against incremental LTV and ROI.
  • Lead player segmentation and lifecycle automation strategies.
  • Onboard new partners and vendors into our CRM ecosystem.
  • Embed with Product, Tech, Live Ops, and Analytics to align CRM with product timelines and monetization levers.
  • Drive CRM synergies through alignment with Stillfront Group.

Requirements

  • You have at least five years of practical experience with CRM in a freemium environment and consider yourself a business savvy individual.
  • You shape strategy and execute it with excellence.
  • You don’t need permission to start - you ship, test, and iterate.
  • You’re hands-on: segmentation, copy review, campaign QA - all part of your daily rhythm.
  • You ask, “What’s the impact?” before building anything.
  • Your project management skills to coordinate and prioritize new and upcoming CRM projects are nothing to sneeze at.
  • You are an open and confident communicator who knows how to interface with cross-functional teams and external partners.
  • You measure yourself regularly along the lines of retention rate improvements, measurable incremental revenue delivered through CRM, share of cross-promoted users and revenues between games, DTC share increases, tooling and efficiency level ups.

Benefits

  • Flexible hybrid work models that empower you to do your best work—wherever you are.
  • Career Path Framework and mentorship culture providing clarity and feedback for your growth.
  • Investment in your growth with language courses, e-learning platforms, and support for conferences and training.
  • A creative and commercially sharp team with a mandate to build from scratch.
  • Trust, respect, and good humor as the foundation of great teams.
Bytro logo

Bytro

Bytro is a dynamic game development company that focuses on creating engaging web-based games. With a commitment to diversity and inclusion, Bytro fosters a multicultural workplace with team members from over 30 different countries. The company values a healthy work-life balance, offering flexible work hours and a hybrid work model that allows employees to work from their fully equipped office in St. Pauli or from home. Bytro emphasizes career growth through tailored opportunities and professional development resources. The company culture is built on collaboration and camaraderie, with regular social events that strengthen team bonds.

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