Field Marketing Manager - Remote

Overview

The Field Marketing Manager at Cision plays a crucial role in driving demand and growth across the EMEA region by managing B2B lead generation campaigns and executing marketing strategies.

In Short

• Develop integrated demand programs targeting audience-centric themes.
• Collaborate closely with EMEA sales teams.
• Execute regional field marketing campaigns including trade shows and webinars.
• Measure and adjust campaign effectiveness continuously.
• Plan and execute a digital marketing strategy.
• Optimize marketing conversion paths.
• Adapt strategies based on sales and marketing data analysis.

Requirements

• BA/BS degree in marketing, PR or business.
• At least 3 years of B2B marketing experience.
• Experience with event marketing and multi-channel campaigns.
• Knowledge of A/B testing and inbound/outbound marketing.
• Strong communication skills and collaborative experience.
• Experience in the software industry is a plus.
• Strong attention to detail and creativity.
• Knowledge of AEM, Eloqua, and SFDC is desirable.

Benefits

• Cision Group Personal Pension Scheme.
• Life Assurance.
• Healthcare cash plan.
• Dental Insurance.
• Private Medical Insurance for directors and above.
• Gym Subsidy.
• Cycle to Work scheme.
• Discounted Dining.
• Virtual GP services.
• Employee Assistance Programme (EAP).