Field Marketing Manager - Remote

Overview

The Field Marketing Manager at Cision will drive growth and demand across various solutions in the North American region by managing B2B lead generation campaigns and executing marketing strategies.

In Short

• Activate trade and owned events.
• Create and manage B2B lead generation campaigns.
• Contribute to North America marketing strategy.
• Plan and execute digital marketing strategies.
• Measure and adjust campaign effectiveness.
• Collaborate closely with the NA sales team.
• Develop integrated demand programs.
• Optimize marketing conversion paths.
• Manage and optimize lead handoff from marketing to sales.
• Travel as necessary for the role.

Requirements

• BA/BS degree in marketing, PR or business.
• 3+ years of B2B marketing experience.
• Experience with event marketing and multi-touch campaigns.
• Knowledge of A/B testing and inbound/outbound tactics.
• Strong communication skills.
• Experience in the software industry is desirable.
• Demonstrated success in collaborative environments.
• Strong attention to detail and creative skills.
• Deep understanding of B2B event planning and management.
• Track record of generating innovative content and campaigns.

Benefits

• Inclusive work environment.
• Opportunities for personal and professional growth.
• Access to a premier suite of marketing solutions.
• Collaborative team culture.
• Commitment to diversity and inclusion.