Senior Marketing Programs Specialist - Remote

Overview

We are looking for an energetic, passionate, results-oriented marketer to innovate, win, and grow with us. As a Senior Marketing Programs Specialist, your mission is to fuel our revenue engine by developing, coordinating, executing, and tracking effective outbound campaigns to accelerate pipeline growth and awareness of our North America Banking and Risk solutions.

In Short

• Own building campaigns in Marketo and maintain lists for marketing campaigns.
• Execute and measure marketing initiatives to meet pipeline requirements.
• Identify gaps in key personas and develop data strategies.
• Partner with teams to deploy campaigns using various channels.
• Track results and optimize marketing messages based on learnings.
• Collaborate with revenue marketing to optimize campaign value propositions.
• Track lead flow to ensure timely follow-up by sales channels.
• Develop communications and program milestones for executive updates.

Requirements

• Strong knowledge of marketing automation tools (preferably Marketo or Pardot).
• Experience with marketing and project management technologies.
• Experience with targeting, segmentation, and list acquisition.
• Track record of success in developing integrated ABM and demand generation campaigns.
• Enthusiasm for data-driven marketing and analytical skills.
• Experience building and reporting on campaigns using Marketo and Salesforce.
• Excellent project/time management skills.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of B2B marketing experience within enterprise software/SaaS.

Benefits

• Opportunity to work in a fast-paced and innovative environment.
• Collaborative team culture focused on growth and success.
• Flexible work arrangements (hybrid or remote).
• Support for professional development and career growth.