Senior Marketing Specialist, Paid - Remote

Overview

Borrowell is on a mission to help Canadians feel confident about their money by providing tools and insights for effective credit management.

In Short

• Role focused on driving member acquisition growth through paid media.
• Opportunity to shape brand strategy through targeted campaigns.
• Collaboration with cross-functional teams including Product and Engineering.
• Incorporate user research and competitive insights into campaigns.
• Plan and execute paid media campaigns to meet growth KPIs.
• Propose experiments and communicate campaign results regularly.
• Ensure proper implementation of campaign tracking tools.
• Work on optimizing existing media channels and identifying new opportunities.
• Foster a culture of collaboration and innovation.
• Drive scalable growth through data-driven decision making.

Requirements

• Experience in managing paid media campaigns.
• Strong analytical skills and data-driven mindset.
• Familiarity with Google Analytics and Google Tag Manager.
• Ability to work collaboratively in a cross-functional team.
• Excellent communication skills.
• Experience in user research and competitive analysis.
• Proven track record of achieving growth KPIs.
• Creative thinking and problem-solving skills.
• Passion for financial services and helping consumers.
• Ability to adapt and thrive in a fast-paced environment.

Benefits

• Diverse and inclusive work culture.
• Opportunities for professional growth and development.
• Collaborative team environment.
• Impactful work that makes a difference in people's lives.
• Flexible work arrangements.
• Competitive compensation package.
• Access to financial tools and resources.
• Health and wellness benefits.
• Engaging company events and activities.
• Supportive leadership and mentorship.