Remote Otter LogoRemoteOtter

Senior B2B Marketing Specialist II - Remote

Posted 6 weeks ago
Marketing
Full Time
USA
$140,000 - $175,000 USD/year

Overview

BOLD is redefining how people find work and how employers find talent. As we scale our multi-brand portfolio, we are seeking a Senior B2B Marketing Specialist II to serve as the lead creative strategist and growth architect for our B2B marketing engine. In this role, you won’t just manage workflows and run campaigns; you will design the infrastructure and craft high-impact strategies that define our market presence, ensuring global scalability and brand consistency and maximizing ROI through innovative attribution and automation.

In Short

  • Architect Multi-Channel Growth: Design the overarching strategy for global campaigns.
  • Crisp Judgement of Messaging to drive engagement with customers.
  • Lead Advanced Marketing Innovation: Develop sophisticated engagement strategies.
  • Drive Campaign Intelligence: Utilize multi-touch attribution models.
  • Elevate Audience Intelligence & Market Reach: Lead segmentation strategies.
  • Strategic Collaboration & Influence: Consult with Digital Marketing and Sales.
  • Optimization & Experimentation: Set standards for A/B testing frameworks.
  • Executive Insights: Translate performance data into reports for leadership.

Requirements

  • 5+ years in B2B marketing with a proven track record.
  • Proactive problem-solver with a strategic mindset.
  • Proficiency in HubSpot and Salesforce.
  • Advanced skills in data analysis and attribution.
  • Exceptional communication and leadership abilities.
  • Ability to thrive in fast-paced environments.

Benefits

  • Competitive salary and bi-annual bonus.
  • 401(k) plan with match and equity in the company.
  • Flexible spending accounts and internet reimbursement.
  • 100% full health benefits including medical, dental, and vision.
  • Flexible PTO and sick time policy.

BOLD

BOLD

Bold is a rapidly growing fintech company founded in May 2019 by a team of experienced professionals, including the creators of PayU Latam. Based in Colombia, Bold provides payment solutions for micro and small businesses, enabling them to accept payments via debit and credit cards as well as digital wallets. With over 450,000 registered clients and more than USD $120 million in investment funding, Bold aims to evolve beyond payment processing into a comprehensive platform offering financial and technological services tailored to the needs of small entrepreneurs. The company's mission is to unlock the potential of entrepreneurs by providing user-friendly and accessible financial services. Bold's organizational culture is built on values such as mastery, critical thinking, teamwork, urgency, openness, and a customer-centric approach.

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