Product Marketing Specialist - Remote

Overview

As a Product Marketing Specialist at Bold, you will be responsible for planning, developing, and executing go-to-market strategies that effectively position the product in the market, highlighting its differentiators and connecting with customer needs.

In Short

• Define and communicate product positioning and key messages.
• Design and execute go-to-market strategies for new products.
• Conduct market analysis to identify trends and opportunities.
• Collaborate with internal teams to translate product features into customer benefits.
• Create and manage relevant content to educate customers.
• Analyze key metrics to measure marketing performance.
• Support product lifecycle management in the market.
• Ensure consistent messaging across all communication channels.
• Monitor competition and conduct benchmarking reports.
• Propose improvements based on market changes and customer feedback.

Requirements

• Experience in product marketing or related field.
• Strong analytical skills and market research experience.
• Excellent communication and collaboration skills.
• Ability to create compelling content and marketing materials.
• Understanding of customer engagement strategies.
• Experience with performance measurement and optimization.
• Knowledge of fintech or payment solutions is a plus.
• Proficiency in digital marketing tools and platforms.
• Ability to work in a fast-paced startup environment.
• Fluency in English and Spanish is preferred.

Benefits

• Indefinite term contract.
• Full-time remote work.
• Health insurance policy.
• Equity in a high-potential early-stage company.
• Competitive salary.
• Financial support for education.
• World-class technologies and processes.
• Additional days off beyond vacation.
• Visual health bonus.
• Emotional well-being support.