Senior Global Lifecycle Marketing Specialist - Remote

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

In Short

• Directly own the regional lifecycle marketing strategies in collaboration with local and global teams.
• Strong understanding of CRM channels like email and app push notifications.
• Expertise in acquisition marketing and performance marketing.
• Utilise a growth hacking mindset to resolve conversion funnel issues.
• Collaborate with regional teams, data, design, content, and other marketing verticals.
• Implement data-driven optimization based on insights from internal data.

Requirements

• Proven experience in stakeholder management and lifecycle marketing campaigns.
• At least 8 years of experience in lifecycle marketing/strategy.
• Multichannel marketing expertise with a focus on product-led growth marketing.
• Knowledge of marketing automation platforms/tools.
• Exceptional logical thinking and data-driven decision-making abilities.
• Strong familiarity with Business Unit products and user preferences.
• Fluency in English; additional languages are an advantage.
• Able to work remotely and efficiently with global teams.

Benefits

• Opportunity to work with a leading global blockchain company.
• Flexible working environment.
• Collaborate with diverse teams across the globe.
• Engage in innovative marketing strategies.