Senior User Growth & Lifecycle Specialist - Remote

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

In Short

• Lead the optimization of new user onboarding process.
• Build a comprehensive user lifecycle management system.
• Design and optimize user referral and viral growth mechanisms.
• Lead A/B testing and user segmentation strategies.
• Collaborate with teams across the organization.
• Utilize data analysis skills to uncover business insights.
• Stay informed on Business Unit products and user preferences.

Requirements

• Proven track record in user retention and conversion.
• Over 5 years of experience in the internet industry.
• Experience leading growth projects with systematic methodology.
• In-depth understanding of operational methodologies.
• Knowledge of marketing automation platforms/tools.
• Strong data-driven thinking and analysis skills.
• Familiarity with Business Unit products and user pain points.
• Bilingual English/Mandarin required.

Benefits

• Opportunity to work in a leading global blockchain company.
• Collaborative work environment with diverse teams.
• Chance to impact user growth and lifecycle strategies.
• Access to cutting-edge marketing tools and methodologies.
• Flexible working arrangements.