Director of Integrated Marketing - Remote

Overview

The Director of Integrated Marketing at Bestow is responsible for managing the company's market presence through various marketing channels, ensuring a coherent strategy that builds brand equity and drives demand generation.

In Short

• Own Bestow's integrated marketing strategy across multiple channels.
• Partner with Creative to ensure consistent brand messaging.
• Build and execute campaigns that enhance brand awareness.
• Manage demand generation programs contributing to sales pipeline.
• Oversee digital marketing efforts including SEO and AEO.
• Develop event strategies to support brand presence.
• Lead and develop a Demand Generation Manager.
• Collaborate with cross-functional teams for message consistency.
• Utilize AI tools for campaign optimization.
• Establish KPIs and reporting frameworks for accountability.

Requirements

• Proven experience in integrated marketing programs.
• Expertise in brand, demand generation, and digital marketing.
• Strong analytical skills with a data-driven decision-making approach.
• Excellent communication and collaboration skills.
• Experience marketing to enterprise buyers.
• Ability to create structure in a fast-paced environment.
• Agency and in-house experience preferred.
• Background in fintech, insurtech, or enterprise SaaS is a plus.

Benefits

• Competitive salary and equity based on role.
• Flexible paid time off and parental leave programs.
• Comprehensive medical, dental, and vision insurance.
• Lifestyle stipend for wellbeing support.
• Flexible work-from-home policy.
• Diversity, equity, and inclusion initiatives.