Director of Integrated Marketing - Remote

Overview

The Director of Integrated Marketing is responsible for developing and leading a comprehensive, cross‑channel marketing strategy that connects brand, digital, CRM, content, and media to drive measurable business impact. This role ensures alignment across all marketing touchpoints, leads a robust test‑and‑learn roadmap, and drives operational excellence—including workflow management via Monday.com. The ideal candidate is a strategic leader with deep experience orchestrating cohesive integrated marketing programs and optimizing them through data, insights, and streamlined workflows.

In Short

• Create cross‑channel marketing plans that drive awareness, engagement, conversion, and loyalty across the full customer journey.
• Partner with all Lines of Business for seamless execution across customer touchpoints.
• Own annual and quarterly integrated marketing planning.
• Oversee the organization’s digital experimentation strategy.
• Establish hypotheses, KPIs, measurement plans, and reporting frameworks.
• Partner with Analytics/Data Science teams to scale insights.
• Oversee development and optimization of digital content.
• Drive personalization strategies for customer engagement.
• Identify marketing workflows to reduce friction.
• Own integrated marketing measurement and reporting.

Requirements

• Bachelor’s degree in Marketing or related field.
• 10+ years of experience in marketing.
• Proven success in leading cross‑channel marketing programs.
• Demonstrated experience with A/B testing and digital optimization.
• Strong leadership skills with experience managing teams.
• Excellent communication skills.
• Hands-on experience with Monday.com.
• Experience in integrated marketing operations.
• Knowledge of marketing platforms and tools.

Benefits

• Competitive salary.
• Opportunities for professional development.
• Inclusive workplace culture.
• Flexible work environment.
• Health and wellness benefits.