Product Marketing Manager - Remote

Overview

As Baymard’s Product Marketing Manager, you’ll lead go-to-market plans for new research features and product launches—ensuring our positioning and messaging resonate with the right audiences.

In Short

• Lead go-to-market plans for new research features.
• Craft compelling product narratives.
• Develop targeted promotional strategies.
• Collaborate with Sales, Product, and Research teams.
• Shape sales enablement resources.
• Contribute to educational content.
• Guide product improvements based on user feedback.
• Blend qualitative and quantitative inputs.
• Refine buyer personas and competitive positioning.
• Maintain a consistent brand voice.

Requirements

• 4+ years of experience in product marketing.
• Exceptional communication skills.
• Ability to blend qualitative and quantitative findings.
• Proven collaboration with Sales and Product teams.
• Familiarity with marketing tools like Google Analytics and HubSpot.

Benefits

• Remote work flexibility.
• Opportunity to work with a diverse team.
• Engagement with leading e-commerce brands.
• Focus on user-centric marketing strategies.
• Access to ongoing learning and development.