Baymard Institute is a leading organization in the field of UX research, specializing in large-scale studies that enhance e-commerce user experiences. With a bespoke B2B SaaS platform, Baymard serves over 17,500 brands, agencies, researchers, and UX designers across more than 80 countries, including a significant portion of Fortune 500 e-commerce companies. The company operates with a fully distributed team of around 50 members located in America and Europe, all dedicated to advancing the standards of e-commerce UX through insightful research and practical solutions.