Senior Director of Men’s Marketing - Remote

Overview

The Senior Director of Men’s Marketing will lead the strategy, vision, and execution for all Bask & Lather Men’s initiatives, playing a pivotal role in the expansion of the brand into men’s grooming.

In Short

• Lead the strategy and execution for Bask & Lather Men’s initiatives.
• Define brand positioning and messaging for the men’s division.
• Oversee multi-channel marketing execution.
• Analyze performance metrics and consumer insights.
• Collaborate with product development for innovation.
• Build and lead a high-performing marketing team.
• Identify strategic partnerships for brand visibility.
• Manage multi-million-dollar budgets.
• Ensure cohesive brand identity across all channels.
• Drive creative ideas that resonate with male consumers.

Requirements

• 7–10+ years in brand or growth leadership roles.
• Experience in scaling a men’s or lifestyle brand.
• Strong understanding of male consumer behavior.
• Proven experience managing teams and large budgets.
• Ability to balance high-level vision with execution.
• Collaborative and accountable leadership style.
• Self-motivated with strong ownership.
• Comfortable navigating ambiguity.

Benefits

• Medical, Dental, Vision Insurance.
• Paid Time Off.
• 401(k).
• Plum Benefits Discounts.
• Career growth opportunities.