Bask & Lather Co. is a rapidly growing, family-founded haircare brand dedicated to restoring confidence and celebrating textured hair. Originating from a simple kitchen remedy, the brand has transformed into a leading name in textured-hair care, recognized for its authenticity and community-focused mission. As it expands into men's grooming, Bask & Lather aims to merge scalp health with performance-driven results, fostering a creative and collaborative environment that prioritizes cultural relevance and innovation.