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VP of Marketing - BARK Air - Remote

Posted 13 weeks ago
Marketing
Full Time
NY, USA
$250,000 - $300,000/year

Overview

BARK is seeking a visionary VP of Marketing, BARK Air to drive our mission of making all dogs happy by building the first global 'dog-first' airline.

In Short

  • Lead the development of innovative marketing strategies.
  • Enhance brand equity and fuel business growth.
  • Create exceptional, dog-first experiences.
  • Translate customer insights into impactful initiatives.
  • Grow customer base and add new flight routes.
  • Define and champion BARK Air’s brand strategy.
  • Develop and implement a marketing strategy with clear KPIs.
  • Direct integrated media planning and execution.
  • Grow and inspire a high-performing marketing team.
  • Commitment to innovation in AI tools.

Requirements

  • Bachelor’s degree in Marketing or related field; MBA preferred.
  • 15 years of marketing experience with 10+ years in leadership roles.
  • Proven expertise in hospitality, travel, and growth marketing.
  • Strong understanding of customer experience and marketing analytics.
  • Creative thinker with a passion for dogs.
  • Excellent organizational and communication skills.

Benefits

  • Health insurance for you and your pup.
  • 401k plan.
  • Team lunches and cold brew on tap.
  • A dog to pet anytime you wish.
  • Equity eligibility.
BARK logo

BARK

BARK is a dynamic company dedicated to creating products, experiences, and entertainment for dogs and their owners. Founded in 2011 with the launch of BarkBox, a subscription service offering all-natural treats and innovative toys, BARK has since shipped over 50 million products globally. The company prides itself on its open, inclusive, and enthusiastic culture, reflecting the love and commitment of its team to the well-being of dogs. BARK is driven by a mission to provide the best for dogs, believing they are family members deserving of the finest treats and toys. With a focus on customer experience, BARK seeks passionate individuals who share their dog-obsessed values to join their innovative team.

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