Senior Product Marketer - Remote

Overview

Bankjoy is a Y Combinator and Bessemer Venture Partner backed FinTech startup. We are changing the way community banks and credit unions do business, enabling them to become tech-driven and digital first. Bankjoy provides modern digital banking products including mobile banking, online banking, online account opening, loan origination, and conversational AI. Our mission is to revolutionize banking tech infrastructure by leading digital transformation at financial institutions — big and small.

In Short

• The Senior Product Marketer will be responsible for developing and executing go-to-market strategies, creating compelling content, and driving product adoption across segmented audiences.
• Reporting to the COO, this role requires a seasoned professional with a deep understanding of product marketing.
• Exceptional content creation skills and expertise in market segmentation are essential.
• Collaboration with product, sales, and marketing teams is key to delivering impactful campaigns.
• Manage product marketing campaigns across multiple channels.
• Track and analyze performance metrics to optimize marketing strategies.
• 7+ years of experience in product marketing, preferably in B2B SaaS or fintech.
• Strong analytical mindset and experience with marketing tools.
• Competitive compensation and benefits package.
• Remote first culture.

Requirements

• 7+ years of experience in product marketing, with a strong focus on B2B SaaS or fintech.
• Proven track record of developing successful go-to-market strategies.
• Strong expertise in market segmentation.
• Exceptional content creation skills.
• Experience collaborating with sales, product, and marketing teams.
• Strong analytical mindset.
• Knowledge of fintech, banking, or financial services is highly preferred.
• Proficiency with marketing tools such as HubSpot, Google Analytics, and CRM systems.

Benefits

• A fast-paced and collaborative environment.
• Competitive compensation.
• Stock options at a well-funded startup.
• 100% medical, dental and vision coverage for you on our base plans.
• 50% coverage for families in the US & 100% coverage for families in Canada.
• 401(k) plan with 4% company matching (US Employees).
• 3-5 weeks PTO depending on tenure.
• 5 health days.
• 15 holidays.
• End of year shutdown.
• Performance-based bonuses (US & Canadian Employees).