Senior Paid Search Specialist - Remote

Overview

Attentive is seeking a Senior Paid Search Specialist to lead the strategy and optimization of paid search channels, driving customer acquisition and supporting pipeline growth.

In Short

• Lead strategy across paid search channels like Google, YouTube, and Bing.
• Optimize campaigns for efficient customer acquisition and quality pipeline growth.
• Manage conversion tracking, UTMs, and campaign measurement frameworks.
• Develop a paid search roadmap focused on cost efficiency and audience quality.
• Run performance audits and deliver optimization recommendations.
• Conduct regular reporting and quarterly business reviews.
• Collaborate with Marketing Analytics to forecast budget needs.
• Align messaging with search intent across Marketing, Web, Design, and Content teams.
• Champion a culture of testing and learning.
• Stay updated on platform changes affecting strategy.

Requirements

• 6-8+ years of experience with paid search ad platforms.
• Ability to lead projects with cross-functional stakeholders.
• Strong prioritization and deadline management skills.
• High attention to detail with a data-driven mindset.
• Proactive communication across levels and functions.
• Collaborative partner contributing to team culture.
• Deep expertise in Google Ads for B2B SaaS.
• Proven success in driving revenue through paid search programs.
• Strong analytical skills for performance trend analysis.
• Experience with Google Analytics, Looker, or Salesforce.
• Experience managing paid media agencies.

Benefits

• Opportunity to work with a top-rated customer success team.
• Be part of a rapidly growing company recognized by Deloitte and Forbes.
• Collaborate with leading global brands.