Public Relations Specialist - Remote

Overview

We are seeking a talented and dynamic Public Relations Specialist to join our team. This role will be responsible for managing public relations strategies, media relations, and social media presence to enhance the company’s reputation and brand image. The ideal candidate will have a strong understanding of traditional PR practices and the ability to create engaging content and interact with audiences on various social media platforms.

In Short

• Develop and implement social media strategies to align with company goals and objectives.
• Create, schedule, and manage content across social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Monitor and respond to social media interactions, engage with followers, and maintain a positive community presence.
• Collaborate with the marketing and design teams to create compelling visual content for campaigns.
• Write press releases, blog posts, newsletters, and other content to promote the company’s initiatives, products, and services.
• Ensure content is consistent with the company’s messaging and brand voice across all channels.
• Create media kits and other press materials to support PR campaigns.
• Build and maintain relationships with media outlets, journalists, and influencers.
• Pitch story ideas and press releases to targeted media to generate coverage and enhance the company’s public image.
• Coordinate interviews and media appearances for company spokespeople.

Requirements

• Bachelor’s degree (preferred in English, Journalism, Communications, Marketing, or related writing-intensive fields).
• 1-3 years of experience in PR, communications, marketing, journalism, or creative writing.
• Strong creative writing skills with a proven ability to craft compelling narratives.
• Knowledge of the latest trends in PR, marketing, social media, and digital communication strategies.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Excellent written and verbal communication skills in English.

Benefits

• Comprehensive benefits including bonuses, medical, dental, vision, life insurance.
• Paid Time Off and 401(k) plan.
• Opportunity for professional growth and development.
• Flexible working conditions with potential for hybrid work.
• Supportive and inclusive work environment.