Social Media Specialist - Remote

Overview

This role will work collaboratively with Goshen CEO and Operations team to bring the firm’s brand vision to life and help achieve bottom-line target goals.

In Short

• Develop and implement social media strategies and calendar to increase brand awareness, engagement, and conversions.
• Create and curate engaging content for various social media platforms, including text, image, and video posts.
• Manage social media accounts, including scheduling posts, monitoring comments, and responding to inquiries.
• Analyze social media metrics and insights to optimize content performance and campaign effectiveness.
• Stay updated on industry trends and best practices in social media marketing.
• Collaborate with internal teams to align social media efforts with overall marketing objectives.
• Monitor competitor activity and industry trends to identify growth opportunities.
• Stay informed about platform algorithm changes and adjust strategies accordingly.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience in social media marketing or a similar role.
• In-depth knowledge of social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Creativity and the ability to generate engaging content ideas.
• Proficiency in social media management tools and analytics platforms.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

Benefits

• Flexible work hours.
• Opportunity for increased hours based on performance.
• Collaborative work environment.