Social Media Specialist - Remote

Overview

As a Social Media Specialist at WPForms, you’ll play a key role in growing our brand presence, building community, and driving engagement across our social platforms.

In Short

• Own and manage WPForms' presence across platforms like X (Twitter), LinkedIn, Instagram, YouTube, and emerging channels.
• Plan and create engaging content that aligns with product launches, campaigns, and community conversations.
• Feel comfortable with on-camera presence and the ability to shoot/edit engaging long & short-form videos or reels.
• Write compelling copy for posts, captions, and short-form video scripts with a strong brand voice.
• Analyze performance metrics and audience behavior to optimize content and posting strategy.
• Collaborate with the content, product, and support teams to amplify relevant updates and initiatives.
• Respond to user mentions, DMs, and community discussions in a timely and brand-aligned way.
• Run experiments to grow reach, boost engagement, and improve click-throughs or conversions.
• Use AI tools to assist with content generation, repurposing, trend monitoring, and competitor research.
• Create and manage a content calendar, ensuring a consistent and strategic posting cadence.

Requirements

• Proven experience managing or growing social media accounts for a SaaS or WordPress product, startup, or digital brand (3+ years).
• Strong writing and editing skills with the ability to craft clear, engaging, and platform-native copy.
• Demonstrated ability to create and optimize content across platforms like X (Twitter), LinkedIn, Instagram, and YouTube.
• Comfort with short-form video creation, you know what performs and why.
• Familiarity with analytics tools (native insights, Google Analytics, or third-party dashboards).
• A strong understanding of WordPress and its user community, or a willingness to ramp up quickly.
• Proficiency using AI tools like ChatGPT, Notion AI, or Descript to enhance workflow and creativity.
• Experience using project management tools like Asana to manage content pipelines.
• Ability to work independently and asynchronously, with excellent communication and prioritization skills.
• English at a professional level (written and verbal).

Benefits

• Competitive Salary.
• Health, Dental, and Vision Insurance benefits for full-time U.S. employees.
• Work from your home. We’re spread out all over the world.
• Flexible PTO after 90 days of employment.
• Paid Parental Leave.
• We happily provide or reimburse software you’ll need as well as books or courses that promote continued learning.
• Annual company retreat and mini-team meetups.
• Additional perks including technology stipend and anniversary gifts.