Marketing Lead (B2C AI Product) - Remote

Overview

As the Marketing Lead for a new B2C AI product, you will shape the brand identity and marketing strategy from scratch, engaging with early users and crafting compelling messaging.

In Short

• Own the brand voice and develop a relatable tone.
• Create diverse content including social posts and blog articles.
• Manage social media presence across multiple platforms.
• Handle early PR efforts and build media relationships.
• Engage with users and grow the community.
• Experiment with marketing strategies and iterate quickly.
• Collaborate with product, design, and founders for cohesive marketing.

Requirements

• 2–5 years of experience in brand or content marketing.
• Excellent English writing skills targeting the US market.
• Strong sense of brand and storytelling.
• Ability to work scrappy and hands-on.
• Good instincts for audience-building and engagement.
• Curiosity about digital products and AI.
• Energy, positivity, and resilience.

Benefits

• Creative freedom to take ownership.
• Early impact on users' impressions of the brand.
• Great team culture with a focus on collaboration.
• Opportunities for growth as the company expands.