Retention/Lifecycle Marketing Specialist - Remote

Overview

Join Arise, a popular weight loss app, as a Retention/Lifecycle Marketing Specialist, where you'll have the autonomy to drive user retention and lifecycle marketing activities, helping users lead healthier lives.

In Short

• Work closely with the CEO on user retention strategies.
• Improve onboarding, engagement, and reactivation flows.
• Organize lifecycle campaigns and ensure smooth user journeys.
• Support the development of retention-focused features.
• Oversee customer retention initiatives and quality assurance.
• Analyze user behavior and retention metrics.
• Collaborate with UX/UI designers for optimal user experience.
• Manage email, push notifications, and in-app messaging.
• Conduct cohort and funnel analyses to identify drop-off points.
• Participate in the monetization strategy for upsells and renewals.

Requirements

• At least 2 years of experience in lifecycle marketing or CRM.
• Bachelor's Degree in marketing, business, or a data-related field preferred.
• Proficiency in English; German or Russian is a plus.
• Experience with user engagement and retention strategies.
• Strong analytical skills with tools like Google Analytics.
• Familiarity with GDPR compliance.
• Ability to collaborate with cross-functional teams.
• Experience in campaign management and A/B testing.
• Excellent communication skills.
• Passion for improving user journeys and retention.

Benefits

• Flexible remote work schedule.
• Opportunity to work in a young, international team.
• Impactful role in a growing company.
• Potential for professional growth and development.
• Engaging work environment focused on health and fitness.
• Collaboration with diverse teams.
• Participation in strategic decision-making.
• Access to the latest marketing tools and technologies.
• Supportive company culture.
• Work on meaningful projects that change lives.