Product Marketing Manager - Remote

Overview

AppFollow is a leading app reputation management platform that helps mobile teams optimize their workflows and gain actionable insights. We are seeking a hands-on Product Marketing Manager to drive how we communicate product updates and innovations to customers and the market.

In Short

• Drive product updates and announcements through multiple channels.
• Maintain and optimize product landing pages.
• Create compelling case studies and accelerate customer testimonial collection.
• Work closely with Product, Marketing, Sales, and Customer Success teams.
• Boost product adoption and improve conversion rates.
• Report directly to the CEO.
• Experience in B2B SaaS and product-led growth preferred.
• Remote work flexibility primarily in Europe.
• Engage with global teams across various countries.
• Participate in conferences and company events.

Requirements

• 2+ years of Product Marketing experience in B2B SaaS.
• Proficiency in analytics and AI tools.
• Fluent English plus one additional language preferred.
• Exceptional written and verbal communication skills.
• Video production skills are a plus.
• Remote startup experience is a significant advantage.
• Comfortable being a company spokesperson.
• Strong cultural fit: transparency, teamwork, accountability.
• Mobile app or ASO industry experience is a plus.
• Data-driven approach.

Benefits

• Remote position with flexibility to work from anywhere in Europe.
• Equity options after probationary period.
• Quarterly performance bonuses.
• Annual offline team meetups.
• Monthly co-working budget.
• Equipment support for home office improvements.
• Internal hackathons for innovation.
• Direct exposure to executive leadership.
• Cross-functional collaboration opportunities.
• Impact on company growth.