Head of Marketing & Growth - Remote

Overview

Always Friday is an AI-powered marketplace that makes booking, managing, and loving corporate retreats effortless. Already trusted by top companies in Italy, we’re now entering our next phase of expansion. We’re a small but hungry team - and we’re looking for someone who wants to build with us, not just work for us.

In Short

• Lead the transformation to build an inbound growth engine.
• Conduct in-depth research and gather customer insights.
• Design positioning, messaging, and unique value propositions.
• Build inbound strategies from scratch (content, SEO, paid, PR).
• Manage growth experiments and measure their impact.
• Upgrade commercial materials including website and presentations.
• Collaborate with freelancers and agencies as needed.
• Report on key performance indicators (CAC, conversion rates).
• Drive qualified traffic and convert leads into opportunities.
• Achieve a memorable market positioning and automated lead generation.

Requirements

• 3–5 years in B2B SaaS or marketplace marketing/growth.
• Experience in positioning and Go-to-Market strategies.
• Hands-on experience with SEO, content, and advertising.
• Proficient in data-driven tools and analysis.
• Ability to act with ownership and accountability.
• Willingness to be on-site in Milano with flexible remote days.

Benefits

• Real ownership of strategy and results.
• Work with a lean, ambitious team.
• Opportunity to make a significant impact.