Lifecycle Marketing Analyst - Remote

Overview

We are seeking a detail-oriented and data-driven Lifecycle Marketing Analyst to join our marketing team. In this role, you will be responsible for analyzing customer data and identifying key insights to drive engagement, retention, and growth throughout the customer lifecycle.

In Short

• Analyze customer journeys to identify patterns and opportunities for improvement.
• Track and report on the effectiveness of lifecycle marketing campaigns.
• Develop and refine customer segments for personalized marketing messages.
• Design and execute A/B tests for marketing strategies.
• Analyze large datasets using SQL, Excel, and marketing automation platforms.
• Collaborate with cross-functional teams to align marketing efforts.
• Help develop retention analytics to monitor lifecycle programs.
• Assist in the development of automated workflows and personalized strategies.
• Stay updated on industry trends and best practices in lifecycle marketing.

Requirements

• Bachelor’s Degree in Marketing, Business, Data Analytics, or related field.
• 4+ years of experience in marketing analysis or lifecycle marketing.
• Strong proficiency in data analysis tools such as SQL and Excel.
• Experience with marketing automation platforms like Marketo or HubSpot.
• Familiarity with customer segmentation techniques.
• Excellent analytical and problem-solving skills.
• Strong communication skills for presenting findings.
• Experience with A/B testing and conversion rate optimization.
• Ability to work in a fast-paced, collaborative environment.

Benefits

• Performance-based bonus and equity options.
• Generous benefits program.
• Equal opportunity employer committed to a respectful work environment.