Product Marketing Manager - Remote

Overview

As a Product Marketing Manager at Alokai, you will play a pivotal role in advancing our market presence and positioning. You’ll develop impactful product marketing strategies that resonate with enterprise customers, lead go-to-market plans, and collaborate with cross-functional teams to successfully launch and grow our product offerings.

In Short

• Develop and execute comprehensive product marketing strategies that drive demand and adoption for Alokai's Frontend as a Service solutions.
• Collaborate closely with product management on product launches, ensuring smooth market entry and user adoption.
• Craft compelling messaging and positioning that resonates with our target audience and differentiates us in the market.
• Lead go-to-market strategies for new products and features, working cross-functionally to ensure successful execution.
• Conduct thorough market research and competitive analysis to inform product positioning and marketing strategies.
• Work closely with Content and Demand Generation teams to produce high-impact marketing content, such as product briefs, presentations, case studies, blog posts, and technical documentation, to educate and engage our target audience.
• Gather and process customer feedback to drive product improvements and marketing initiatives.
• Collaborate with the sales team to develop effective sales enablement materials and drive account expansion through upsells and cross-sells.
• Manage relationships with industry analysts to enhance Alokai’s visibility and influence within the ecommerce and FEaaS markets.

Requirements

• Minimum 3 years of experience in a product marketing role, preferably in the B2B SaaS or ecommerce technology space.
• Bachelor's degree in Marketing, Business, or equivalent experience.
• Strong background in product marketing tasks, with a proven track record of successful product launches and marketing campaigns.
• Ability to translate complex technical concepts into clear, compelling messages for various audiences.
• Strong analytical skills with experience in using data to drive marketing decisions and measure campaign effectiveness.
• Experience with marketing automation tools, product analytics, and collaboration platforms.
• Excellent communication skills and previous experience with customer-facing roles; English fluency, native proficiency is highly desirable.
• Collaborative spirit and proven ability to work effectively across Product, Sales, Content, and Marketing teams.

Benefits

• Senior and experienced GTM team
• Exceptional Health Benefits, 401k and unlimited PTO
• Budget and tools for your skills Growth
• Fully Remote work with flexible working hours
• Values-driven culture, friendly and supportive work environment
• Flat organizational structure: it helps to focus on what’s essential - have no barriers in communication, no Corpo-language, no going things around, no need to do things differently than most smartly and efficiently.