Social Media Content Specialist - Remote

Overview

The Social Media Content Specialist at AllTrails is responsible for creating engaging, platform-native content that embodies the brand and inspires outdoor exploration.

In Short

• Concepting, creating, and editing social media content, primarily for Instagram and TikTok.
• Developing and executing a social content calendar for timely publishing.
• Spotting and adapting trends and cultural moments for AllTrails.
• Writing engaging captions and short-form copy.
• Collaborating with designers and marketers on campaigns.
• Incorporating user-generated content into social media strategies.
• Tracking content performance to refine social media approaches.

Requirements

• 1–3 years of experience in social media content creation.
• Strong awareness of social media trends and digital culture.
• Creative storyteller with ideas relevant to AllTrails.
• Understanding of short-form video storytelling.
• Detail-oriented and organized.
• Collaborative and eager to learn.
• Passionate about social media and the outdoors.

Benefits

• Competitive compensation with equity and bonuses.
• Comprehensive health, dental, and vision coverage.
• Unlimited PTO and flexible parental leave.
• Remote work stipend for home office setup.
• Annual education budget for professional growth.
• Exclusive discounts on subscriptions and merchandise.
• Investment in personal and professional identity.
• Trail Days for outdoor engagement and feedback.