Product Marketing Lead, B2B - Remote

Overview

As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products, defining product strategy, leading go-to-market initiatives, and developing narratives that drive business outcomes.

In Short

• Shape product strategy through insights and customer feedback.
• Lead end-to-end go-to-market strategy and execution.
• Design programs to drive merchant engagement and product adoption.
• Develop messaging for key client-facing moments.
• Navigate ambiguity and manage multiple high-priority initiatives.
• Leverage business and product acumen for GTM decisions.
• Collaborate across teams to ensure alignment.
• Champion Affirm’s values and foster a collaborative culture.

Requirements

• 5+ years of experience in product marketing or related roles.
• Proven track record in leading product launches.
• Strategic thinker with strong business acumen.
• Excellent communicator and storyteller.
• Highly analytical mindset with data-driven insights.
• Experience in fast-paced environments.
• Ability to collaborate and influence cross-functionally.
• Outstanding project management skills.
• Creative problem-solver.

Benefits

• Comprehensive health care coverage.
• Flexible spending wallets for various expenses.
• Competitive vacation and holiday schedules.
• Employee stock purchase plan.