Lifecycle Marketing Manager (Mobile Apps) - Remote

Overview

We're looking for a Lifecycle & Engagement Manager to join our marketing team and lead our customer communications. This role will create customer lifecycle campaigns using Braze, and targeted messaging and product positioning that drives customer engagement, increases customer lifetime value, and supports new feature adoption via email, in-app, and push notification channels.

In Short

• Be our Braze Expert: Utilize Braze for campaign creation, including setting up email, in-app, and push notifications; segmenting audiences; and personalizing messages.
• Lifecycle Campaign Strategy & Execution: Design, execute, and optimize lifecycle campaigns (onboarding, trial, subscription, and churn) to increase customer engagement and LTV.
• Positioning & Messaging: Assist in developing core positioning and messaging frameworks for core features and new product offerings.
• Cross-Sell & Upsell Initiatives: Develop and manage campaigns that encourage package upsells, cross-sells, and winbacks.
• Feature Release & Adoption Campaigns: Partner with Product to craft and execute messaging strategies for new feature launches.
• Copywriting & Creative Collaboration: Write compelling, clear, and on-brand copy for lifecycle campaigns.
• AI Utilization: Leverage AI tools, such as ChatGPT, to improve content personalization and campaign efficiency.

Requirements

• 1.5+ years of experience using Braze for email, in-app messaging, and push notifications.
• Strong understanding of customer lifecycle stages and strategies to improve engagement.
• Experience writing creative briefs that drive clear, impactful visuals and messaging.
• Familiarity with AI tools like ChatGPT for content enhancement.
• Collaborative mindset with the ability to work cross-functionally.
• Knowledge of customer engagement and retention best practices.
• Experience with lifecycle marketing and retention strategies for mobile subscription-based products.

Benefits

• Health and Dental coverage for employees, dependents, and domestic partners.
• Flexible Work Environment: work remotely with flexible hours.
• 401K with company 4% match.
• Reimbursement for training, conferences, and online learning resources.
• Stipend to set up or enhance your remote work setup.