Senior Marketing Data Analyst - Remote

Overview

Acquia is seeking a seasoned Senior Marketing Data Analyst responsible for turning data into actionable insights that drive marketing strategies and decision-making.

In Short

• Gather data from CRM, web analytics, and marketing automation platforms.
• Create dashboards and reports for real-time insights into marketing KPIs.
• Identify trends and areas for improvement across marketing campaigns.
• Collaborate with the marketing team to improve campaign effectiveness.
• Conduct analyses to provide insights into segmentation and targeting.
• Assist in creating and maintaining marketing models.
• Track competitive landscape and market trends.
• Ensure accuracy and integrity across marketing tools and databases.

Requirements

• 4+ years in a marketing or data analyst role in a SaaS company.
• Experience with data ingestions for GA4, LinkedIn, Facebook, Reddit, and Qualified in Snowflake.
• Knowledge of building marketing data models and CDPs.
• Proficiency in SQL, BigQuery, LookML, and relational databases.
• Bachelor's degree in Marketing, Data Analytics, Statistics, or a related field.
• Experience with marketing analytics and automation tools.
• Strong ability to interpret complex datasets.
• Clear understanding of the marketing funnel and sales lifecycle metrics.
• Excellent communication skills for translating data insights.
• Detail-oriented and a team player.

Benefits

• Innovative work environment embracing AI technologies.
• Opportunity to collaborate with a global team.
• Focus on professional development and learning.
• Inclusive company culture valuing diversity.