D2C Content Lead - Remote

Overview

82DASH is on a mission to help brands collect real, authentic content directly from their customers - turning everyday buyers into their most powerful marketing and growth channel.

In Short

• Run onboarding for new D2C brands to launch their first content collection campaign.
• Collaborate with brand founders and marketing leads to identify content gaps and build strategies.
• Design post-purchase flows to encourage buyers to create content like photos and testimonials.
• Establish reward mechanics to incentivize content sharing and repeat purchases.
• Analyze brand performance, document findings, and create repeatable playbooks.
• Provide brand feedback to the product team for future development.

Requirements

• Experience in managing content for D2C or ecommerce brands.
• Strong understanding of customer-generated content and strategies to increase it.
• Proven ability to create effective content collection flows.
• Familiarity with ecommerce growth strategies including acquisition and retention.
• Experience with rewards and loyalty programs is a plus.
• Clear communication skills and a practical, outcome-focused approach.
• Ability to work independently in an early-stage environment.

Benefits

• Work directly with founders shaping product and growth from day one.
• High ownership across both product and revenue.
• Use real brand feedback to influence product development.
• Be part of defining how D2C brands collect and utilize customer content.