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Marketing Manager - Remote

Posted 5 days ago
Marketing
Full Time
India

Overview

We are seeking a dynamic, hands-on Marketing Manager to lead Zigtal’s marketing strategy and execution. This role is ideal for someone who thrives in a fast-paced start-up environment, is passionate about technology, and can blend creativity with data-driven decision-making.

In Short

  • Develop and execute Zigtal’s marketing strategy across digital, content, and event channels to support business growth and brand visibility.
  • Lead and manage demand generation campaigns, including email, social media, webinars, and paid media to attract and convert leads.
  • Build and execute a content marketing strategy— including case studies, whitepapers, blogs, and thought leadership aligned to the skill intelligence and workforce transformation domain.
  • Collaborate with sales and partnerships teams to support ABM (Account-Based Marketing) efforts and create targeted collateral.
  • Own and optimize Zigtal’s web presence, SEO/SEM strategies, and CRM/email automation (e.g., HubSpot, Mailchimp).
  • Organize Zigtal’s presence at industry events, webinars, and roundtables in collaboration with external partners and internal stakeholders.
  • Track and analyze campaign performance metrics to optimize marketing ROI.
  • Manage relationships with external design, content, and PR partners as needed.

Requirements

  • 5+ years of marketing experience, preferably in SaaS, HRTech, or B2B enterprise technology.
  • Strong understanding of digital marketing, content creation, demand generation, and brand building.
  • Experience working in start-ups or early-growth companies is highly desirable.
  • Proficiency in marketing automation, CRM tools, website CMS, and analytics platforms.
  • Excellent communication, storytelling, and copywriting skills.
  • A self-starter mindset with the ability to work independently and thrive in an evolving environment.

Benefits

  • Work in a fast-paced and innovative environment.
  • Opportunity to lead marketing efforts for a cutting-edge Skill Intelligence Platform.
  • Collaborate with industry leaders and talented teams.
  • Contribute to the growth of a company scaling across global enterprises.
Zone IT Solutions logo

Zone IT Solutions

Zone IT Solutions is an Australia-based recruitment company specializing in Digital, ERP, and larger IT services. The company offers flexible, efficient, and collaborative solutions to organizations seeking IT expertise. With delivery offices in Melbourne, Sydney, and India, Zone IT Solutions is committed to providing agile and adaptable services tailored to meet the evolving needs of its clients. The company values diversity and is an equal opportunity employer, welcoming applicants from various backgrounds, including Aboriginal and Torres Strait Islander peoples, culturally and linguistically diverse (CALD) individuals, and people with disabilities.

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