Marketing Manager - Remote

Overview

We’re a growing fractional CFO firm specializing in ecommerce and CPG companies. We help brands scale profitably by providing strategic financial leadership without the full-time executive cost. Our clients range from $2M-$100M in revenue and trust us to be their financial growth partner.

In Short

• Full ownership of lead quantity and quality metrics
• Develop and execute strategies to consistently hit monthly lead targets
• Track and optimize conversion rates from lead to discovery call
• Create and execute multi-channel marketing campaigns targeting ecommerce and CPG founders/CEOs
• Write compelling cold email sequences that convert
• Manage relationships with design, web development, and other marketing contractors
• Research and implement industry best practices
• 3-5 years of B2B marketing experience required
• Strong writing skills and experience with marketing automation platforms
• Remote-friendly with flexible hours

Requirements

• 3-5 years of B2B marketing experience (financial services or professional services is a plus)
• Proven track record of generating leads for high-ticket services ($5-20k+ contracts, $100-500k LTV)
• Strong writing skills - you can write emails that get responses and content that builds trust
• Experience with marketing automation platforms (HubSpot, Go High Level, etc.)
• Fluent with AI tools for content creation and optimization
• Data-driven mindset - you make decisions based on metrics, not hunches
• Experience managing contractors and external partners
• Understanding of the ecommerce/CPG landscape is a huge plus

Benefits

• Direct impact on company growth - your work directly drives revenue
• Work with exciting ecommerce and CPG brands
• Learn the ins and outs of financial strategy for growing companies
• Collaborative team that values both autonomy and support
• Remote-friendly with flexible hours
• Opportunity to build something from the ground up
• 20 days of PTO and all National Holidays
• Company-wide shut off during the week between Christmas and New Year's