Marketing Manager - Remote

Overview

The Marketing Manager at ICUC will lead campaign development and drive high-impact marketing initiatives across the funnel, working closely with various teams to ensure performance-driven and data-informed campaigns.

In Short

• Lead campaign development aligned to business goals.
• Collaborate with Digital Marketing Manager for integrated campaign planning.
• Manage full lifecycle of marketing campaigns.
• Utilize tools like HubSpot and Salesforce for performance tracking.
• Ensure vendor alignment and budget accountability.
• Track campaign performance and report on KPIs.
• Support lifecycle marketing efforts with segmentation strategies.
• Drive alignment between marketing and sales teams.
• Foster a collaborative work environment.
• Commit to team success and growth.

Requirements

• 3+ years of experience in marketing.
• Proficiency in marketing tools like HubSpot and Salesloft.
• Strong analytical and critical thinking skills.
• Excellent communication and presentation skills.
• Ability to create processes for operational efficiencies.
• Resourceful and able to thrive in an entrepreneurial environment.
• Strong time management and decision-making skills.
• High attention to detail.
• Ability to collaborate and influence business outcomes.
• Native English speaker.

Benefits

• Competitive salary range of $70K-$80K.
• Comprehensive medical and dental benefits.
• Retirement savings plan (RRSP).
• Paid time off.
• Support for diverse backgrounds and perspectives.
• Commitment to reasonable accommodations for candidates.
• Access to job alerts tailored to interests.
• Opportunities for professional growth.
• Collaborative and fun work environment.
• Focus on sustainability and social impact.