Senior CRM Specialist - Remote

Overview

At ZOE, we’re on a mission to improve the health of millions through personalised nutrition. We are looking for a Senior CRM Specialist with deep technical expertise in Braze to take our customer communications to the next level.

In Short

• Own the day-to-day operations of our CRM communications across lifecycle, marketing and transactional touch points.
• Optimize key metrics like open rates, click-through rates, and engagement while ensuring strong deliverability.
• Be our in-house Braze expert - driving best practices, troubleshooting, and maximizing value from the platform.
• Collaborate with Growth & Analytics teams to enhance triggering, data storage and measurement in Braze.
• Lead the migration of all transactional emails from Mailgun to Braze.
• Empower teams by training and enabling colleagues to self-serve in Braze.
• Manage multiple projects in a fast-paced, high-growth environment with confidence and efficiency.
• Work closely with stakeholders across different departments, keeping communication clear and productive.

Requirements

• Braze expertise - 3+ years of hands-on experience leveraging Braze for impactful customer communications.
• Attention to Detail.
• Experimentation - well-versed in operationalizing complex A/B testing in Braze and analyzing results.
• Multichannel experience - built and optimized campaigns across email, push notifications, in-app messages, and SMS.
• Customer-first approach - putting members at the center of your work.
• Collaboration & communication - working well with cross-functional teams and engaging with senior stakeholders.

Benefits

• Opportunity to work in a mission-driven company.
• Collaborative and innovative work environment.
• Professional development opportunities.
• Flexible working arrangements.